It’s incredibly important as a company to counitue to keep dialogue with your consumers through a social media news release. This can be very hard not because the consumer is not interested in what you have to say, but they hate the way that you are telling it. Remember just because a lot of information is being given does not mean that it has to be delivered in a boring and noncreative way. Here are some of the basics that are needed in a social media news release:
1. [company/brand name] announces [product/service name]
This press release is boring and will be considered spammy because it simply uses hyperbole to shamelessly promote a company’s product or service.
2. [company/brand name] announces [financial news]
This press release announces that a company is merging with another, has gotten additional funding, etc. And doesn’t really add any value to the experience of the end user (unless you’re announcing something like the Google acquisition of You Tube)
3. [company/brand name] plans [action]
This press release announces that a company plans to do something, i.e. ‘medical company plans to combat disease’. While we’re all for combating disease most social media users would appreciate it if you did it a little more quietly or make it more relevant.
4. [company/brand name] achieves [accomplishment]
This press release just pats its sponsor on the back by boasting what the company has achieved. Sure, we’re happy that you’ve signed up your 100,000th user, but what do you want us to do about it?
WHY DO SOCIAL MEDIA NEWS RELESES FAIL?
Here are the 3 main reasons why a press release would normally have zero chance of success in social media:
1. They have the wrong singular focus, which is on the company issuing the release.
2. They are full of marketing-speak that inherently engenders mistrust in the eyes of the social media audience.
3. They don’t have a specific audience in mind, and are written broadly and presented blandly.
Now, it’s perfectly fine to want to promote your company, because after all, we all have to make a living. But the social-web audience doesn’t like blatant sales and marketing speak.
Now remember although you want to be creative and catch the reader’s attention you don’t want to be corny or unprofessional. Professionalism is key! Know who you are talking to and deliver them a message that they will understand, but also will be intrigued by and drawn in.
PR Connection #15 – COMM 4333 and 2322
Graduating Seniors at Southeastern University and their families woke up Tuesday morning to an email that was heard across campus. Although in previous graduations, unlimited amount of students and families could attend the ceremony, this year each graduating student will be given 5 tickets. All students, parents and faculty were not pleased by this announcement because graduation should not be limited to partial families or solely the immediate family. They also stated in the e-mail that a limited number of students can attend, also requiring a ticket. The reasoning for this mishap was a lack of direction from administration, causing them to wait til early November 2010 to try and secure the venue. They were already booked and it forced Southeastern to settle to a much smaller church. The student body feels that this is an unfair action just because of the university’s neglect and they should compensate by finding another venue, even if the cost is more. This is the least parents are expecting after their children attending this school and after spending $26-85,000. Southeastern received over 1,000 phone calls from all their critics, less than twelve hours later to the email. The University has now set up a e-mail for complaints and suggestions, and many of the students affected are coordinating a petition for no tickets. Please speak up, this is very important to all of the Seniors who have anticipated this special day. We all want to share this together with all our families and supporters present. Would love to hear your feedback on this issue… send a comment on this post (:
Drea ! xoxo
Drea ! xoxo
PR Connections #14 – COMM 4333 and 2322
In my Public Relations Applications class, we traveled all around the world, learning how to conduct business in the other countries. Elijah Gil and I were assigned Mexico. We learned a lot about doing business in this South American country and heard about our classmates’ findings as well. It is always important to know about certain superstitions and conditions. For example, it is bad luck in Japan to say the word “four” therefore, that is great knowledge for a traveling business woman since I would most likely offend them. Here are some other Do’s and Dont’s we found when dealing with international communications.
INTERNATIONAL COMMUNICATIONS: MEXICO
- Know spanish – the official language of the country.
- Have patience – they will not be rigidly punctual since they put more emphasis on their personal obligations.
- Leave afternoon as a second option – Mexicans prefer to do business between 10 a.m. and 1 p.m.
- In Mexico, men shake hands – women offer hand for a polite kiss by a gentleman.
Drea ! xoxo
PR Connection #13 – COMM 4333 and 2322
A secular college student’s dream, alcohol and energy mixed together, otherwise known as a four loko. While fitting in their limited budget, of course. Done! Manufactures knew the demand of both elements so they decided to combine them and sell them for under $3 a pop. This fantasy was very short lived after 2 cases of death caused many to notice the new product being sold, and not approve of its potential. Never has a product been sold in the gas stations and markets of America that combines an upper and a downer. The harmful effects this causes a human heart are sometimes irreversible. As much success as these four loko’s have experienced, it is wonderful that someone insisted these are unsafe and decided to not back down
Drea ! xoxo
PR Connection #12 – COMM 4333 and 2322
GLEE started season three, and has been pushing the limits ever since. Everyone has been loving the new season, but controversy began to swarm when 2 characters displayed the first gay kiss on the show. This has never been dared on this television series, and now there are rumors a gay marriage ceremony will be taking place on the sitcom, within a few episodes. There are many in the gay community who are not solely proud of this public display, but also hopeful that this will encourage more “gays” to feel comfortable and accepted. Acceptance is being overused in the entertainment industry, we are allowing our lives to be infultrated and views to be compromised by doing nothing. What do you think about the new topics on GLEE? Surprised or dismayed at their new season issues? Send me your feedback loves!
PR Connection #11 – COMM 4333 and 2322
She and her brother, Caleb wanted to play for the Little Giants basketball league but their parents were not as enthusiastic.
One-year prior, Mabel and Jerry Perez left the Puerto Rican countryside to follow their dreams of a lucrative and American lifestyle.
They felt that their three kids and themselves would benefit greatly if they left the island. This young, aspiring family settled in well and met new friends, but Mabel and Jerry did not find as much fortune, in their new home, as they hoped.
Both parents found themselves unemployed in July of 2009; this added a lot of tension and stress for the family. They knew it was important for the children to get involved in sports or friends to help them adjust to the changes.
Neighbor friends invited the children to Sunday school but Mabel was not interested in joining a church. “We are knew early on that we would need a support system, church was just an option”, explained Mabel Perez.
Jerry and Mabel decided that they would allow both older children to play basketball for the church, but they were never expecting the rest of the story to unfold. Months went by and the more their children fell in love with the “Little Giants” basketball ministry, they encouraged their parents to join them.
“My wife was beginning to discourage our children without knowing it, I couldn’t sit back and see that happen. We needed help, we needed our family to be united,” Jerry said, knowing he needed to make a change. He insisted that they take their youngest son to watch his siblings on Saturday games, and then Jerry volunteered to help coach a team.
“This was a long process in the making because I never wanted to get so involved, but my children were and that saved our lives,” Mabel and Jerry agreed. They searched for all types of groups and publics to associate with but once they met this ministry and connected with other families, they knew they were around family.
Despite Mabel’s resistance, It didn’t take long for the family to begin relating with others, and making friends who had similar situations. “This ministry allowed a young family dealing with many issues to be changed and renewed in their love and commitment,” said Pastor William Knowles. This was a blessing in itself, but there was so much more in store for them.
One Saturday afternoon the Perez children, Francis, Caleb and Joshua ran into the house after basketball practice, Francis screamed out of pure excitement. Mabel and Jerry frantically followed the scream to find all their children with wrapped presents in their hand and a renovated living room.
“A new living room, probably the most significant act of kindness for our family. They helped us in a way we would have never helped ourselves,” Jerry stated after the surprise. The ministry wanted to show this family the love of God in a tangible way; sending a hug from heaven and giving them hope for a brighter tomorrow.
This demonstrated the faithfulness of God and the willingness of those surrounding the family to care and reach out. “People might never understand what a fresh can of paint and new area rug did for my family, but it was exactly the help we needed,” Mabel described.
Fittingly, the children wrote thank you cards for all the volunteers in this endeavor and the family hosted an “end of the season” barbecue to bless their newfound family. There are few people who get blessed with friends to cherish and support to gain strength from during their hardest times.
“Sports are great examples of activities that encourage fairness, commitment, team work and dedication; all of these are important values foe them to apply,“ said Athletic Director, Jonathan Concepcion. Once the children are involved, the parents are also loved on and discipled in various ways.
Mabel and Jerry will have an everyday reminder of God’s faithfulness in their times of struggles; they just have to walk inside their living room. Continuing to grow in wisdom and statute, all the Perez children will be returning to play in their second season and Joshua, their youngest, will have to wait just one more season.
As for the ministry, they continue to bless families and play relentless basketball. Pastor Knowles always says, “as we teach the youth to play fair and fight hard, we continue to provide a healthy environment for families to find refuge.”
It is a simple goal that is being accomplished, with every mending soul.
PR Connections #10 – COMM 2322 and 4333
Tuesday America voted for our future governors and senators for our government. There is always controversy surrounding these elections, character bashing from opponents and everyone trying to push their own campaigns. Elections have been one of the most unique features of our country since its foundation, but lately many Americans have passed up their right because they perceive the entire process as a “hassle” and a waste of time. Whether this is due to the scandals or inability to uphold their promises, the next generation is 54% less likely to participate in any American elections.
Voting has always been difficult since walking onto the Southeastern campus four years ago, but the extra effort has always proven to be worth it. I had to send absentee ballots every election, including the 2008 Presidental Election and this last Tuesday’s governor election.
I think this is an important American right and each college student should take the time to vote, whether or not it is convenient while away from home. The movement across America to encourage students to vote has been ery influential to many, but there is still a large perentage that refuse to get involved in the political arena. Most are not able to recognize the urgency to have this next generation stand for what they believe in. We all have heard the sayings that if we do not take a stand for our individual rights, they will be taken away from us before we notice. Changes have been made in our government, in our society and our culture but we need to make the difference; taking advantage of our voice.