Home > Reading Notes - COMM 4333 > Tapping the Web and New Media

Tapping the Web and New Media

Reading Notes 13 – COMM 4333

Text: Public Relations Writing and Media Techniques-6th edition- Wilcox, D.

The world wide web can download information quickly and updates quicker. It allows interactivity where viewers can ask questions about products or services, download information of value to them and let the organization know what they think.

Online readers can dig deeper into subjects that interest them by linking to information provided on other sites, other articles and sources. Writing for the web defines objective of the site, design with audience in mind, update constantly.

New Media is characterized by:

  • Widespread broadband
  • Cheap/free
  • New distribution channels
  • Mobile devices, such as camera phones
  • New advertising paradigms.



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