Tapping the Web and New Media
Reading Notes 13 – COMM 4333
The world wide web can download information quickly and updates quicker. It allows interactivity where viewers can ask questions about products or services, download information of value to them and let the organization know what they think.
Online readers can dig deeper into subjects that interest them by linking to information provided on other sites, other articles and sources. Writing for the web defines objective of the site, design with audience in mind, update constantly.
New Media is characterized by:
- Widespread broadband
- New distribution channels
- Mobile devices, such as camera phones
- New advertising paradigms.