TOW #12 – COMM 4333

An infographic is a visual representation of information. It is a logo that is a good representation of the company that can show statistics and relevant information. Google has some incredible infographics on their site. Click here to see.

if you are trying to promote something, then infographics are a great tool to express data to your audience. They are very useful in a story for your client for a couple of reasons. First of all, they are a great way to show information without having to list words and write a lot of information, because this is a much better attention grabber. When clients use the infographics, they are telling their audience that they are versatile and trying to keep the information relevant and interesting. Infographics are fun and make information clear and easily comprehended.

Are you interested in making one yourself? Here is the way to do that. The picture you choose has to represent your company well. I chose a basketball jersey for the Little Giants basketball league. This worked well to show the information I needed to show. You need to also know what information will be useful for your company to know and track, my information was attendance, ages of the children involved, and how many families in the community were involved. Keep it simple for everyone and clear information. Do not want to get too overwhelmed by information and creativity in the business world, therefore, keep it clear and simple for those you are trying to reach.

Client: Little Giants – River of Life Church Miami. Fl.


  1. November 30, 2010 at 7:00 PM

    I love infographics! This truly is a great idea. What is more boring than just reading a paragraph of text? Nothing! The creation and use of infographics really does help grab the attention of the reader. Also as you stated it helps people understand what your point may be better also. I know I am a visual person and learner. Infographics in a public relations piece always help me understand it more and grab my attention. If it is just all words, I seem to try and avoid it at all costs. That is me being completely honest! I have a short attention span anyway so anything that can help it grab on to something longer is a huge help! 🙂

  1. November 30, 2010 at 7:03 PM

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