Home > Reading Notes - COMM 4333 > Getting Along with Journalists

Getting Along with Journalists

Reading Notes #11 – COMM 4333

Public Relations Writing and Media Techniques explains the importance of media relations, saying that it is the core activity of a public relations agent. The interaction between media personnel in different positions is important.

I learned a lot about this during our class discussions but I also saw key points in this chapter. Some of them are the areas of friction. The book compiled a list of people that might clash with our jobs.

They include but are not limited to the following: Hype and News Release Spam, name calling, sloppy/biased reporting, tabloid journalism, and advertising influence.

Public Relations is dependent on the media.



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