Getting Along with Journalists
Reading Notes #11 – COMM 4333
Public Relations Writing and Media Techniques explains the importance of media relations, saying that it is the core activity of a public relations agent. The interaction between media personnel in different positions is important.
I learned a lot about this during our class discussions but I also saw key points in this chapter. Some of them are the areas of friction. The book compiled a list of people that might clash with our jobs.
They include but are not limited to the following: Hype and News Release Spam, name calling, sloppy/biased reporting, tabloid journalism, and advertising influence.
Public Relations is dependent on the media.