Home > Reading Notes - COMM 2322 > News Releases, Media Alerts & Pitch Letters

News Releases, Media Alerts & Pitch Letters

Reading Notes # 13 – COMM 2322

Chapter 14 in Public Relations: Strategies and Tactics talks about each document sperately, including some background information and definitions.

News Release – same is a Press release and is the most common tactic in the Public Relations industry.

When planning a news release, you have to ask yourself what the key message is, along with the primary audience.

Be descriptive and have a clearly stated summary in the beginning. Be particular about your information, double check all the information, and use 8.5 x 11 inch paper.

Publicity photos are  distributed as part of press kits by celebrities, corporations, candidates for political office, and others.

More people read photos than articles, so including these are key in publicity. Quality, lighting and color are all integral when including the pictures with media alerts and pitch letters.

Media kits are pre-packaged sets of promotional materials of a person, company, or organization distributed to members of the media for promotional use.

Included are the main news releases, a news feature, facts sheets, background information, photos and drawings (make sure to include captions), and brochures for the event.

Pitch letters are short letters to the editors to grab their attention.


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