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Effective Communicators

Reading Notes #8 – COMM 2322

In chapter 7 of Public Relations: Strategies and Tactics, it discusses the way to be an effective communicator.

As a communicator we need to effectively send our message to the receiver, without static so they will fully comprehend.

This effective communication includes ensuring each message is appropriate, meaningful, understandable, believable, and memorable.

5 Communicator Objectives

  • Message exposure being sent to the receiver.
  • Having the correct message sent, seeing in a certain light.
  • Having the receiver accept the messages.
  • Attitude change.
  • Change in choices and behavior.
    This textbook can be found here.
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