Home > PR Connections - COMM 4333 and 2322 > Let’s Write a Story

Let’s Write a Story

PR Connections #5 – COMM 2322 and 4333

There are many different feature story ideas we come across daily. We see different events taking place, different stories happening all at once. It is important to chose the perfect feature story to attract community attention, and at times let the surrounding neighborhoods about events coming near them. This is a great responsibility for the writer, one that can not be taken lightly. Today I would like to give you, the reader, some tips on how to pick the feature story. You need to have specific guidelines, and I can provide them for you here:

  • First of all, it is imperative to know what a feature story is. According to About.com a feature story.

Feature stories aren’t defined so much by subject matter as they are by the style in which they are written. In other words, anything written in a feature-oriented way is a feature story.

  • The lead will be different than if it was written for hard news. This is shown because in hard news, the lead has to include the 5 W’s. this is not the same for a feature story because it will be more important for a feature lead to include emotion and a great story opening.
  • Always make sure to focus on the people involved because hard news stories take the approach of the actual event. This will allow the reader to feel a difference in the structure, show the emotions early in the story and that is the goal.
  • You can find a great list of additional tips and examples here. Also do not forget to visit PR Tool Kit.
  1. November 3, 2010 at 12:24 PM

    It’s imperative for writers to be able to distinguish the difference between a feature story and a hard news story. I love your post because it summarizes key points from the About.com article about feature stories, which is a great resource article that is short and sweet on feature stories. I am currently taking a photography class with Chad Neuman and when we take pictures for feature stories, we focus more on human interest by focusing on one or two people in a photograph. This correlates with feature stories because they are more about the emotion of those involved, while hard news stories focus on the facts.

  1. November 3, 2010 at 12:31 PM

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