Home > Reading Notes - COMM 2322 > ALL About the Planning

ALL About the Planning

Reading Notes #7 – COMM 2322

If you fail to plan, you plan to fail 😀

In Chapter 7 of Public Relations: Strategies and Tactics the authors discuss the planning portion of Public Relations.

  • As a professional, it is very important to keep planning events to publicize our clients and other companies.
  • Each client needs to have their own calendar for events and then strategically plan and budget for their events.
  • As a Public Relations agent, we need to take each objective one at a time and execute them properly.
  • For each evernt, you need to plain a certain crown to be in attendance and know that there will be enough media coverage for each.
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