Home > Reading Notes - COMM 4333 > Get Yourself Organized

Get Yourself Organized

Chapter 1 Reading Notes – COMM 4333

— 4 core concepts of Public relations —

Research

Planning

Communication

Evaluation

Skills necessary for success in Public Relations

 Knowledge of PR

Knowledge of Current Events

Knowledge of business

Knowledge of management

PR Professionals Need To:

Ask yourself key questions about:

Outcome

Audience

Audience’s needs, concerns, interests

Message

Effectiveness

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