Home > Reading Notes - COMM 2322 > What is Public Relations?

What is Public Relations?

Chapter 1 in Public Relations: Strategies and Tactics states;

“Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and patience.”

Key Terms:

–          Deliberate

–          Public Interest

–          Two-way communication

–          Management function

–          Public Affairs

–          Corporate Affairs

Public Relations combines the events of Research, Action, Communications, and Evaluation and works in a continuous cycle.

A public is a targeted group that PR agents direct their writing, which differs greatly from journalism. It seeks to persuade when journalists objective is to inform objectively.

This textbook can be found here.

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